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Research papers

Welcome to the sensorium of Whatsapp

There is no 'sense' in data until it encompasses all senses of the consumer, there is no 'experience' as valuable as the one shared in real time by the consumer and there is no 'communication' as authentic as the one that is initiated by the...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Author: Kshipra Rustogi
Company: FeedBack Market Research
June 15, 2016
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Citation

Rustogi, K. (2016a, June 15). Welcome to the sensorium of Whatsapp. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-the-sensorium-of-whatsapp


Research papers

Brand activation... the good, the bad and the ugly

On an average 40% of BTL investments go to waste if brand activation initiatives are not monitored on a regular basis. Marketers should be able to identify the Good, the Bad and the Ugly among all their activation programs. There was no performance...

Catalogue: MENAP Forum 2016: From Transformation To Activation
Authors: Ahmer Rasheed, Adil Jamil
June 15, 2016
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Citation

Rasheed and Jamil (2016a, June 15). Brand activation... the good, the bad and the ugly . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brand-activation-the-good-the-bad-and-the-ugly-